What we do

We work with many Leadership teams to develop, define, articulate and embed their brand strategy within their organisation.

Sometimes our journey might start from the very beginning of the development process, equally we might be asked to focus on one particular element or deep dive into specific problems that need addressing.

DEVELOPING THE STRATEGIC PLATFORM

By defining the Vision of the brand we focus on the future strategic direction and what success will look like, agreeing what we will do but also what we won’t.

The Mission drives clarity for the brand becoming totally clear on its purpose, what it is here to do and why it exists for users.

The Values define the behaviours that will intentionally shape the inherent culture of the organisation, encouraging all employees to embody and truly live the brand.

THE STRATEGIC BRAND FRAMEWORK

As a brand develops and in order for it to be able to grow, extend and prosper in a consistent and controlled way it is important that an agreed Brand Framework is developed. This Framework will develop and provide a shared understanding of the Brand that will underpin all strategic discussions, developments and activity planning.

DISCOVER

We work intelligently to explore internal and external perceptions and uncover the realities building a clear and honest starting point of where we are. We balance analysis and strategic interpretation to discover the core of the issue, unearthing the key insights and identifying the critical success factors.

DEFINE

It is often easy to identify the what and quickly progress to the how without having really spent time to get to understanding the why. Brands that do this successfully tend to be much clearer on their story, issues, why they exist and what they are here to do. They are intentional about the type of brand they want to be.
We seek clarity on this longer term ambition, defining your expectation of the future so we can understand the true requirements to deliver success.

DEVELOP

Fundamentally this is where we plan, determining what we will do and how it will be developed aligning closely to the previous stage outputs.
The development of a clear brand framework and strategic plans will drive a shared understanding of the brand, its role and positioning. This underpins all strategic developments and activity planning on a multichannel basis ensuring a differentiated, credible and engaging brand experience is developed across all touchpoints.

DELIVER

A brand strategy will realise most of its value when it is brought to life within every area of the organisation and brand activity. When done well this goes much further than the pure development of materials and guidelines to support the brand. Everything you do and don’t do is most tangibly expressed by how it is experienced by your user. There is no such thing as brand neutral behaviour. Delivery therefore need to be developed across all functions to embed the brand consistently - how it looks, feels communicates and acts, ultimately the experience it delivers.

Insight Generation
A credible brand strategy is developed with an in depth and insightful understanding of the issue and end user. We go beyond just the “what” of research data to uncover the “why”

Proposition Development
Turning a wealth of consumer insight, reasons to believe and the fundamental essence of the brand into the single most compelling, differentiated and engaging user offer

Market and User Segmentation
Identifying and quantifying the user opportunity, our team of associate data analysts thrive on data overload enabling us to build user knowledge and drive more effective targeting of activities

Marketing Strategy Development
Translating the brand strategy into an annual marketing activity plan or campaign

Marketing Activity Planning
Content and media communications planning on a multi-channel and experiential basis

Digital Strategy
Extensive experience of website, e-commerce, PPC and social media development equip us to develop a digital UX aligned to the brand and marketing strategy

Customer Experience
Achieving a seamless brand delivery across all the touchpoints to produce a unique and consistent user experience

Strategic Interpretation and Problem Solving
With a quicker, more intensive intervention we get to the core of the issue and recommend the most effective solution

Creative Ideation
Proven creative approaches that drive high interaction and engagement encouraging new perspectives and different ways of thinking to drive more valuable output into the development process

Capability Development
Skilled in the design, development and delivery of highly interactive, facilitated brand and marketing learning experiences

Budget and Financial Planning
P+L accountable in our previous roles we are driven by the commercial realities and expectations with extensive experience of budget planning and management

Facilitation
Trained facilitators skilled at designing and moderating meetings to stimulate discussion, guide the hard conversations and deliver the required outputs